Solar deals die when communication stops. The 30–90 day sales cycle creates plenty of opportunities for prospects to forget about you — unless you stay in front of them with useful, non-pushy follow-ups.

Pre-Install: The 90-Day Follow-Up Cadence

Day 1 (Proposal Sent)
"Write a text confirming I just sent solar proposal to [NAME]. Let them know I'm available for a walkthrough call. 2 sentences."
Day 7 (Educational)
"Write a follow-up to solar prospect [NAME] with one useful piece of info: [UTILITY RATE INCREASE / NEIGHBOR INSTALL / TAX CREDIT DEADLINE]. Helpful and low-pressure."
Day 21 (Re-Engagement)
"Write a re-engagement to solar prospect [NAME]. New angle: [UPDATE — rates up, incentive deadline, available rebate]. Brief and factual."
Day 45 (Neighborhood Social Proof)
"Write a message to solar prospect [NAME] in [NEIGHBORHOOD]. We recently installed for [X] neighbors in their area. Their neighbors are seeing [APPROXIMATE SAVINGS]. Casual and local."
Day 90 (Final)
"Write a final touch to solar prospect [NAME] who received a proposal 90 days ago. Acknowledge they may have moved on. Leave the door open for next year. Very brief."

Post-Install: Reviews and Referrals

System Activation Day — Review Request
"Write a message to [NAME] whose solar system was just activated. Congratulate them, note their estimated first month's production [if known], and ask for a Google review. Under 100 words."
Neighborhood Canvass (Post-Install)
"Write a door-hanger/flyer copy for a solar company noting we just installed a system for a neighbor at [ADDRESS] in [NEIGHBORHOOD]. Offer free solar savings estimates. Company: [NAME], Phone: [PHONE], Web: [URL]."
Post-Install Referral Ask (2 Weeks)
"Write a message to [NAME] two weeks after their solar system was activated. Check in on how their first bill looks, then ask if they know any neighbors interested in solar. Mention referral reward [if applicable]. Low-pressure."

Get the Complete Solar + Electrical Prompt Library — $47

The Contractor's AI Playbook covers solar installation, electrical contracting, HVAC, roofing, and plumbing in one guide.

Get the Playbook — $47