Solar companies spend heavily on lead generation. But most deals are lost in the follow-up — not because of price or competition, but because communication stopped.

These tips and AI prompts fix that.

Tip 1: The 90-Day Follow-Up Cadence

Solar sales cycles run 30–90 days. Stay visible with useful follow-ups every 2–3 weeks:

"Write a Day-21 re-engagement to solar prospect [NAME]. New angle: [UTILITY RATE INCREASE / TAX CREDIT DEADLINE / AVAILABLE REBATE]. Brief and factual."

Tip 2: Use Tax Credit Deadlines Strategically

The federal solar tax credit creates genuine urgency — use it honestly:

"Write a message to solar prospect [NAME] noting the federal tax credit deadline of [DATE]. To receive the full credit, their system needs to be installed and operational by then. We have [X] install slots remaining. Informative, not pushy."

Tip 3: The Neighborhood Play After Every Install

Solar installs cluster. When one house in a neighborhood goes solar, neighbors ask about it. Capitalize within 48 hours:

"Write a Nextdoor post announcing we just installed a solar system for a neighbor at [ADDRESS] in [NEIGHBORHOOD]. Offer free solar savings estimates for neighbors. Company: [NAME], Phone: [PHONE]."

Tip 4: Review Request at System Activation

"Write a message to [NAME] whose solar system was just activated today. Congratulate them, mention their estimated first month's production [if known], and ask for a Google review. Under 100 words."

Tip 5: The Post-Install Referral Ask

"Write a message to [NAME] two weeks after their solar system was activated. Check in on how their first bill looks, then ask if they know any neighbors interested in solar. Mention referral reward [if applicable]. Low-pressure."

What These 5 Tips Do Together

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The Contractor's AI Playbook has the full solar follow-up cadence, objection responses (HOA, pricing, waiting for prices to drop), review system, and neighborhood referral play.

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