Solar sales cycles run 30–90 days. Most deals die not because the customer chose a competitor — but because communication stopped and they forgot about it.

This system keeps them engaged without being annoying.

The 90-Day Follow-Up Cadence

Day 1 — Proposal Confirmation
"Write a text to [NAME] confirming I just sent their solar proposal to [EMAIL]. Let them know I'm available for a walkthrough call. 2 sentences."
Day 7 — Educational Follow-Up
"Write a follow-up to solar prospect [NAME] who received a proposal a week ago. Include one useful piece of information: [UTILITY RATE INCREASE / NEIGHBOR INSTALL / TAX CREDIT DEADLINE]. Helpful and low-pressure."
Day 21 — Re-Engagement
"Write a re-engagement message to solar prospect [NAME]. New angle: [RELEVANT UPDATE — utility rates, incentive deadline, available rebate]. Keep it brief and factual."
Day 45 — Neighborhood Social Proof
"Write a message to solar prospect [NAME] in [NEIGHBORHOOD/CITY]. Mention that we recently installed systems for [X] neighbors in their area. Note their neighbors are already seeing [APPROXIMATE SAVINGS]. Casual and local. Under 100 words."
Day 90 — Final Touch
"Write a final follow-up to solar prospect [NAME] who received a proposal 90 days ago. Acknowledge they may have gone another direction. Leave the door open for next year. Very brief, no pressure."

Objection Handling

HOA Concerns
"A solar prospect is worried their HOA may restrict solar. Write a response explaining state solar access laws, how we navigate HOA approvals, and that we've done this before. Confident and helpful."
"I'm Waiting for Prices to Drop"
"A solar prospect says they're waiting for prices to drop further. Write a response noting current incentives may not be available in 2–3 years and current utility rates make waiting costly. Data-driven, not fear-based."
Tax Credit Deadline Urgency
"Write a message to solar prospect [NAME] noting the federal tax credit deadline of [DATE]. To receive the full credit, their system needs to be installed and operational by then. We have [X] install slots remaining. Informative, not pushy."

Get the Complete Contractor Sales System — $47

The Contractor's AI Playbook includes solar and electrical-specific prompts alongside the full sales system for any trade.

Get the Playbook — $47