At $9,500 average and 10 estimates/week:
35% close rate = $33,250/week | 45% close rate = $42,750/week
Difference: $9,500/week from the same leads. No price cuts.
Tip 1: Respond Within 5 Minutes
The first roofer to respond wins more than half of all jobs. Not the cheapest — the first.
"Write a response to a homeowner named [NAME] who just contacted me about [ROOFING NEED]. Confirm receipt, schedule a site visit, make them feel confident. Under 100 words."
Tip 2: Send Estimates Same Day
Every day you wait, the lead cools. Use the voice memo → AI draft workflow to send same-day estimates consistently.
"I just did a roofing site visit. Here are my notes: [PASTE TRANSCRIPT]. Write a professional estimate with scope of work, materials list, and timeline. Format for a homeowner."
Tip 3: Add a Cover Letter
A bare estimate is easy to ignore. A cover letter makes it a conversation.
"Write a warm cover letter for a roof replacement estimate to [NAME] for $[AMOUNT]. Thank them for the opportunity, recap what we discussed, note the quality of materials and our warranty. Under 150 words."
Tip 4: Follow Up 3 Times
- Day 1: "Just confirming I sent your estimate..." (2 sentences)
- Day 3: Friendly check-in, mention storm season and schedule
- Day 7: Final brief touch, leave door open
"Write a Day-3 follow-up to [NAME] who received a $[AMOUNT] roofing estimate. Mention storm season and schedule availability. Friendly, under 60 words."
Tip 5: Hold Your Price
The contractors who discount under pressure train customers to negotiate. The ones who explain value close at higher margins.
"A homeowner said my roofing quote of $[AMOUNT] is too expensive. Write a confident response that holds the price, explains value (materials quality, licensed crew, [X]-year warranty). Doesn't apologize. Under 150 words."
Get the Complete Roofing Sales System — $27
The AI Starter Pack for Roofers has 20 prompts including all 5 of these tips plus the storm response playbook, review system, and operations prompts.
Get the Starter Pack — $27