The Math

3 jobs/week × 52 weeks = 156 jobs. Ask after every one. 10% conversion = 15–16 referred jobs. At $9,500 average: $148,000+ per year from referrals alone.

When to Ask (3 Moments)

Moment 1: One Week After Job Completion

The sweet spot — fresh in their mind, they've had time to enjoy the new roof, and they're still talking about it to neighbors.

"Write a casual message to [NAME] one week after we completed their roof replacement. Check everything looks great, then ask if they know any neighbors who might need roofing work. Mention we appreciate referrals. Brief and low-pressure."

Moment 2: When They Leave a 5-Star Review

Someone who just publicly advocated for you is primed to privately advocate too.

"Write a follow-up message to [NAME] who just left us a 5-star Google review for their roof replacement. Thank them genuinely, then ask if they know anyone who might need roofing work. Warm and brief."

Moment 3: The Neighborhood Play

After every completed roof, the neighbors are watching. Capitalize on it.

"Write a Nextdoor post for [NEIGHBORHOOD] noting we just replaced a roof for a neighbor on [STREET NAME]. Offering free estimates to anyone who needs roofing work. Company: [NAME], Phone: [PHONE]. Under 100 words."

The Thank-You (Always Send This)

When a referral books a job, send a personal thank-you within 24 hours. This is how you get the second and third referral.

"Write a thank-you message to [NAME] who referred [REFERRAL NAME] to us. They just booked a roof replacement. Thank [NAME] warmly, mention their referral reward [if applicable]. Genuine and specific."

With or Without an Incentive

You don't need to pay for referrals. But an incentive makes people more likely to remember you when a neighbor mentions needing a roofer.

Get the Complete Referral System + 20 Roofing Prompts — $27

The AI Starter Pack for Roofers includes the complete referral workflow plus 17 more prompts for estimates, reviews, and customer communication.

Get the Starter Pack — $27