Roofing Follow-Up After Estimate: The 3 Texts That Close More Jobs

The homeowner got your estimate. They haven't responded. What do you do?

Most roofers: nothing. They figure if the customer was interested, they'd call back.

The ones who close the most jobs: they follow up three times. Systematically. Without being annoying about it.

Here's exactly what to send — with AI prompts to write each one in under 60 seconds.

Text 1 — Same Day (Confirm Estimate Sent)

Send this the same day you deliver the estimate. It's not a follow-up — it's a confirmation. Sets you apart from every roofer who just sends a PDF and goes silent.

"Write a 2-sentence text to [NAME] confirming I just sent their roofing estimate to [EMAIL]. Let them know I'm available if they have any questions."

Text 2 — Day 3 (Friendly Check-In)

Three days with no response is normal. Homeowners get busy. A brief, friendly check-in at Day 3 catches the ones who meant to respond but forgot.

"Write a follow-up text to [NAME] who received a roof replacement estimate of $[AMOUNT] 3 days ago. Be friendly, not pushy. Mention storm season is coming and my schedule is filling up. Keep it under 60 words."

Text 3 — Day 7 (Final Touch)

One more shot. Low pressure. Leave the door open. After this, move them to "cold" and revisit in 30–60 days with a seasonal message.

"Write a final follow-up text to [NAME] about their roofing estimate. Very brief. Acknowledge they may be busy or have gone another direction. Leave the door open for the future. Under 40 words."

The Math

At $9,500 average roofing job and 10 estimates per week:

Without follow-up: 35% close rate = 3.5 jobs/week = $33,250
With 3-touch follow-up: 45% close rate = 4.5 jobs/week = $42,750
Difference: $9,500/week more revenue

Three texts. 2 minutes each. AI writes them. You send them.

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