130
Reviews per year for a plumber with 5 calls/week — while most competitors have fewer than 40 total
The Rule: Ask Same Day
Ask within 24 hours of job completion. Every day you wait, the response rate drops. Plumbing customers are happy right after a repair or installation — catch them in that moment.
The Review Request Text
"Write a text to [NAME] whose [PLUMBING WORK — pipe repair, water heater install, drain clearing, etc.] we just completed today. Thank them, confirm everything is working well, and ask for a Google review. Explain briefly what a review means to our small local plumbing company. Warm and genuine. Under 100 words."
Emergency Call Follow-Up (Same Day)
"Write a text to [NAME] whose plumbing emergency we just resolved. Thank them for calling us, confirm the [ISSUE] is fixed, and ask for a Google review while the experience is fresh. Brief and warm. Under 80 words."
Day-3 Reminder
"Write a brief follow-up to [NAME] checking that their [PLUMBING WORK] is still working well. Gently mention the Google review if they have a minute. 2 sentences, no pressure."
Responding to Reviews
Respond to every review within 24 hours. It shows future customers you're engaged and professional.
5-Star Response:
"Write a genuine response to this 5-star plumbing review: '[PASTE REVIEW]'. Thank by name, reference something specific, invite referrals or repeat service."
1-Star Response:
"Write a calm, professional response to this 1-star plumbing review: '[PASTE REVIEW]'. Under 80 words. Acknowledge frustration, apologize, invite direct contact. Don't argue or be defensive."
The 5-Day Rule
- Day 0: Review request text (same day as job)
- Day 3: One gentle reminder
- Day 5+: Stop asking. Prioritize relationship over review.
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