Plumbing is a word-of-mouth business. The best marketing is a visible presence in your market — reviews, neighbor recommendations, and past customer loyalty.

AI makes all of this possible in 20 minutes a week.

1 Get More Google Reviews

The single most impactful free marketing move for any plumber:

"Write a text to [NAME] whose [PLUMBING SERVICE] we just completed. Thank them, confirm everything is working, and ask for a Google review. Mention what it means to a small local plumbing business. Under 100 words."

At 3 calls/day, 5 days/week, 50% response rate: 195 reviews/year.

2 Post on Nextdoor After Every Job

Neighbors of your customers are your best potential leads:

"Write a Nextdoor post for [NEIGHBORHOOD] noting we just completed [PLUMBING WORK] for a neighbor on [STREET]. Offering free estimates to anyone in the area who needs plumbing work. Company: [NAME], Phone: [PHONE]. Under 100 words."

3 Re-Engage Past Customers Seasonally

Most plumbers never contact past customers. This campaign fills slow weeks:

"Write a re-engagement message to past plumbing customer [NAME]. It's [SEASON] — a good time to check for [SEASONAL ISSUE: winter freeze risk / spring sump pump / summer drain treatment]. Mention we're in their area. Under 80 words."

4 Ask for Referrals After Every Job

"Write a casual message to [NAME] one week after completing their plumbing job. Check that everything is working great, then ask if they know anyone who might need plumbing work. Low-pressure, 2–3 sentences."

5 Water Heater Aging Campaign

One of the highest-ROI proactive campaigns for plumbers:

"Write a message to past customer [NAME] whose water heater we installed [X] years ago. Mention the typical lifespan is 10–15 years. Offer a free assessment. Helpful, not alarmist."

The Weekly 15-Minute System

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The Contractor's AI Playbook has 30 prompts covering plumbing, HVAC, roofing, electrical, and solar.

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