HVAC companies spend thousands on paid leads. The ones that grow most efficiently use these 5 free channels — and AI to make them run with 30 minutes per week.

Channel 1: Google Business Profile FREE

Weekly posts + review responses = top local search ranking. The most impactful free HVAC marketing channel.

"Write a Google Business post for my HVAC company in [CITY] this [MONTH]. Include one practical seasonal tip. Under 150 words, with a call to action."

Channel 2: Pre-Season Campaigns FREE

Fill your schedule 4–6 weeks before each season starts — before competitors start advertising.

"Write a [SPRING/FALL] campaign message to past HVAC customers in [CITY]. Recommend a tune-up before the season. Limited availability. Helpful and brief."

Channel 3: Google Reviews FREE

More reviews = more clicks = more calls. Ask after every service call, same day.

"Write a text to [NAME] whose [HVAC SERVICE] we just completed asking for a Google review. Under 80 words."

Channel 4: Maintenance Agreements FREE to build

Turn one-time customers into recurring revenue. Pitch after every service call.

"Write a maintenance agreement pitch to [NAME] after completing their [HVAC SERVICE]. Plan: [X tune-ups/year, $PRICE, priority scheduling, X% repair discount]. Helpful, under 120 words."

Channel 5: Referral Asks FREE

One text per completed call. At 10% conversion rate: 26+ referred jobs per year.

"Write a message to [NAME] one week after their HVAC service. Ask if they know anyone who might need HVAC work. Low-pressure, 2–3 sentences."

The Annual HVAC Marketing Calendar

Get the Complete HVAC Marketing System — $47

The Contractor's AI Playbook has 30 prompts for HVAC business marketing, maintenance agreements, customer retention, and team management.

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