78
Reviews per year at 3 jobs/week — while most roofing competitors have fewer than 30 total
Rule #1: Ask the Same Day
The sooner you ask after a positive experience, the higher the conversion rate. Ask within 24 hours of job completion.
The Roofing Review Request Text
Use free ChatGPT to generate a personalized version for each customer:
"Write a text to [NAME] whose roof replacement we just completed today. Their new [SHINGLE TYPE] looks great. Thank them genuinely, ask for a Google review, and mention what it means to a small roofing business. Warm and human — not a template. Under 100 words."
Day-3 Follow-Up (If No Review Yet)
"Write a brief follow-up text to [NAME] checking that their new roof looks great. Mention the Google review if they have a minute. 2–3 sentences, no pressure."
The 5-Day Rule
After 5 days with no review: stop asking. Over-asking damages the relationship. Move on and focus on the next job.
Responding to Every Review
Responding within 24 hours shows future customers you're engaged. Use ChatGPT for each response:
- 5-star: "Write a genuine response to this 5-star roofing review: '[PASTE]'. Thank by name, reference something specific, invite referrals."
- 1-star: "Write a calm, professional response to this 1-star review: '[PASTE]'. Acknowledge frustration, apologize, invite direct contact. Under 80 words. No defensiveness."
The Year-Over-Year Compound
- Year 1: 78 reviews (most competitors have <30)
- Year 2: 156 cumulative
- Year 3: 234 cumulative — you're the most reviewed roofer in your market
This is how roofing companies build local search dominance without paying for ads.
Get the Complete Review System + 20 Roofing Prompts — $27
The AI Starter Pack for Roofers has 6 review prompts (request, follow-up, all 3 response types) plus 14 more for estimates, sales, and operations.
Get the Starter Pack — $27