At $9,500 average and 10 estimates/week:

35% close rate = $33,250/week

45% close rate = $42,750/week

Difference: $9,500/week from the same leads. No additional marketing spend.

Why Most Roofers Don't Close More

It's not price. It's follow-up.

Most roofers send one estimate and wait. The homeowner gets busy, the estimate sits in their inbox, and eventually they call whoever followed up most recently — which is usually not you.

The 3-Touch System

Touch 1 — Same Day (Confirmation)

"Write a 2-sentence text to [NAME] confirming I just sent their roof replacement estimate to [EMAIL]. Let them know I'm available for questions."

Touch 2 — Day 3 (Friendly Check-In)

"Write a follow-up text to [NAME] who received a $[AMOUNT] roofing estimate 3 days ago. Mention storm season and schedule availability. Friendly, under 60 words."

Touch 3 — Day 7 (Final Touch)

"Write a final follow-up to [NAME] about their roofing estimate. Very brief. Leave the door open. No pressure. Under 40 words."

Handling the Top 3 Objections

"Your price is too high"

"A homeowner said my roofing quote of $[AMOUNT] is too expensive. Write a confident response that holds the price, explains the value (quality materials, licensed crew, [X]-year warranty), and doesn't apologize. Under 150 words."

"I'm getting other quotes"

"A homeowner is getting other roofing quotes. Write a brief response that acknowledges this is smart, notes 2–3 differentiators (warranty, reviews, licensing), and invites a fair comparison. Under 100 words."

"I need to think about it"

"A homeowner said they need to think about our roofing quote. Write a warm, low-pressure response that acknowledges their thoughtfulness, offers to answer any questions, and notes one time-sensitive element (schedule, storm season). Under 100 words."

After the Job Is Won

Close with a professional kickoff confirmation and watch your referrals increase:

"Write a message to [NAME] who just accepted our roofing proposal for $[AMOUNT]. Confirm start date [DATE], what they should do to prepare, and who their point of contact is. Warm and professional."

Get the Complete Roofing Sales System — $27

The AI Starter Pack for Roofers has 20 prompts including the full follow-up sequence, all 3 objection responses, and the kickoff confirmation workflow.

Get the Starter Pack — $27