The Timing Rule

Ask the same day as job completion. Within 24 hours maximum. Every day you wait, the response rate drops. Ask too long after and customers feel obligated rather than genuinely motivated.

What Not to Say

❌ "Please leave us a review." (Generic, no motivation)
❌ "If you're satisfied, we'd appreciate a Google review." (Conditional, lacks warmth)
❌ A long message about how reviews help their algorithm. (Nobody reads it)

What to Say Instead

✅ Specific to their job
✅ Genuine thank-you
✅ Brief explanation of why it matters to you personally
✅ Under 100 words

The AI Prompt (Any Trade)

"Write a text to [NAME] whose [SERVICE TYPE] we just completed today. Thank them genuinely, mention one specific thing about their job if possible: [DETAIL]. Ask for a Google review and explain briefly what it means to a small local business. Warm and human — not a template. Under 100 words."

Trade-Specific Examples

Roofer:

"Write a text to [NAME] whose roof we replaced today. New [SHINGLE TYPE] looks great. Thank them, mention the new roof should last 25–30 years, and ask for a Google review. Warm, under 100 words."

HVAC:

"Write a text to [NAME] whose [HVAC SERVICE — tune-up/repair/installation] we just completed. Confirm everything is running well and ask for a Google review. Under 80 words."

Plumber:

"Write a text to [NAME] whose plumbing we just completed. Confirm everything is working and ask for a Google review. Genuine and brief, under 80 words."

The 5-Day Rule

One follow-up at day 3 if no review. After 5 days: stop. Over-asking damages the relationship.

"Write a brief Day-3 follow-up to [NAME]. Check that everything still looks great, mention the Google review if they have a minute. 2 sentences, no pressure."

Where to Get Your Google Review Link

Get the Complete Review System — $27

The AI Starter Pack for Roofers includes 6 review prompts (request, follow-up, all 3 star-rating responses) plus 14 more for estimates and sales.

Get the Starter Pack — $27