78
Google reviews per year at 3 jobs/week with a 50% response rate
Step 1: Ask Every Time, Same Day
The single most important rule: ask the same day as job completion, while the experience is fresh. Every day you wait, conversion drops.
"Write a text to [NAME] whose [SERVICE TYPE] we just completed today. Thank them genuinely, mention one specific thing about their job [DETAIL], and ask for a Google review. Explain briefly what it means to a small business. Warm and human. Under 100 words."
Step 2: One Follow-Up at Day 3
If they haven't reviewed after 3 days, one brief reminder is appropriate. After 5 days, drop it.
"Write a brief Day-3 follow-up text to [NAME]. Check that everything looks great, gently mention the Google review if they have a minute. 2–3 sentences, no pressure."
Step 3: Respond to Everything
Responding to reviews does three things: makes reviewers feel heard, shows future customers you're engaged, and signals to Google that your profile is active.
- 5-star: Thank by name, reference something specific, invite referrals
- 3-star: Acknowledge feedback, thank them, invite direct contact
- 1-star: Calm, brief, apologize, invite direct contact — same day
The Math Over Time
- Year 1: 78 reviews (most competitors have <30 total)
- Year 2: 156 cumulative
- Year 3: 234 cumulative — you dominate local search for your trade
Get the Complete Review System — $27
The AI Starter Pack for Roofers includes 6 review prompts (request, follow-up, and all 3 response types) plus the full reputation engine workflow.
Get the Starter Pack — $27