The Math
At 3 jobs/week and a 50% review response rate (when you ask consistently):
- Year 1: 78 new reviews
- Year 2: 156 cumulative
- Year 3: 234 cumulative
Most of your competitors have fewer than 30 total reviews. You can beat that in one year.
The Review Request System
Step 1: Same-Day Request
Ask within 24 hours of job completion. The sooner you ask after a positive experience, the higher the conversion rate.
"Write a text to [NAME] whose [SERVICE] we just completed. Thank them genuinely, mention one specific thing about their job, and ask for a Google review. Explain briefly what a review means to a small local business. Warm and human. Under 100 words."
Step 2: Day-3 Follow-Up
"Write a brief follow-up text to [NAME] asking if everything still looks good with their [SERVICE] and gently mentioning the Google review. 2–3 sentences, no pressure."
Step 3: The 5-Day Rule
After 5 days with no review: drop it. Over-asking damages the relationship.
Responding to Every Review
5-Star Response
"Write a genuine response to this 5-star Google review: '[PASTE REVIEW]'. Thank them by name, reference something specific, invite referrals."
1-Star Response
Future customers read your 1-star responses most carefully. A calm, professional response shows you handle problems well.
"Write a calm, professional response to this 1-star review: '[PASTE REVIEW]'. Keep it under 80 words. Acknowledge their frustration. Apologize. Invite direct contact. Don't be defensive."
Get 6 Review Prompts + Full System — $27
The AI Starter Pack for Roofers includes 20 copy-paste prompts including the complete review system.
Get the Starter Pack