Getting Google reviews is simple: ask after every job, the same day.
The problem is most contractors either forget, ask awkwardly, or use the same generic message for every customer. Here's how to do it right — with AI writing it for you in 30 seconds.
The Formula That Works
A review request that converts has 4 elements:
- Specific — mention their job or something about their experience
- Grateful — genuine thank-you, not robotic
- Clear ask — direct request for a Google review with the link
- Brief — under 100 words, ideally 60–80
General Review Request (Any Trade)
"Write a text to [NAME] whose [SERVICE TYPE] we just completed today. Thank them genuinely, mention one specific thing about their job if possible [DETAIL], and ask for a Google review. Explain briefly what a review means to a small local business. Warm and human — not a template. Under 100 words."
Roofing-Specific
"Write a text to [NAME] whose roof we just replaced. They got [SHINGLE TYPE] in [COLOR]. Thank them, mention their roof should last 25–30 years, and ask for a Google review with our link [LINK]. Under 100 words."
HVAC-Specific
"Write a text to [NAME] whose [HVAC SERVICE — tune-up/replacement/repair] we just completed. Confirm everything is running well and ask for a Google review. Under 80 words."
Day-3 Follow-Up (If No Review Yet)
"Write a brief follow-up text to [NAME] asking if everything still looks great with their [SERVICE] and gently mentioning the Google review if they have a minute. 2–3 sentences, no pressure."
What to Do With Reviews You Get
Respond to every review within 24 hours. For 1-stars, respond the same day.
Responding to a 5-Star Review
"Write a genuine response to this 5-star Google review for my [TRADE] business: '[PASTE REVIEW]'. Thank them by name, reference something specific, invite referrals or repeat business. Human, not a template."
Responding to a 1-Star Review
"Write a calm, professional response to this 1-star review: '[PASTE REVIEW]'. Keep it under 80 words. Acknowledge frustration, apologize for their experience, invite them to contact us directly. Don't be defensive."
Get 6 Review Prompts + Full System — $27
The AI Starter Pack for Roofers has the complete review system including request, follow-up, and response templates for any star rating.
Get the Starter Pack — $27