Open ChatGPT (free). Copy a prompt below. Fill in the brackets. Send what it gives you.

1. Emergency Response (First to Respond Wins)

When a customer calls about a plumbing emergency

"Write a response to [NAME] who just called about [PLUMBING EMERGENCY — burst pipe/sewage backup/no hot water]. Confirm we're available, give arrival window, make them feel confident they called the right plumber. Under 80 words."
2. Estimate Follow-Up (Day 3)

3 days after sending a quote with no response

"Write a follow-up text to [NAME] who got a plumbing estimate of $[AMOUNT] for [SCOPE] 3 days ago. Friendly and brief. Under 60 words."
3. Review Request

Same day as job completion

"Write a text to [NAME] whose [PLUMBING WORK] we just completed. Thank them, confirm everything is working, ask for a Google review. Under 100 words."
4. Water Heater Aging Reminder

For any past customer whose water heater is 8+ years old

"Write a message to [NAME] whose water heater we installed [X] years ago. Average lifespan is 10–15 years. Offer a free assessment. Helpful and not alarmist. Under 80 words."
5. Price Objection Response

When a customer says your quote is too expensive

"A homeowner said my plumbing quote of $[AMOUNT] for [SCOPE] is too high. Write a confident response that holds the price and explains the value — licensed, insured, quality materials, warranty. Doesn't apologize. Under 150 words."
6. Scope Change / Change Order

When unexpected conditions are discovered during work

"Write a message to [NAME] explaining that during [ORIGINAL SCOPE] at their home, we discovered [UNEXPECTED ISSUE]. Additional work required: [DESCRIBE]. Additional cost: $[AMOUNT]. Professional and clear."
7. Pre-Winter Pipe Check Campaign

Send to all past customers in October/November

"Write a message to past plumbing customers in [CITY] as winter approaches. Offer a pipe inspection and winterization check-up. We're booking now. Brief and helpful."
8. Referral Ask

1 week after every completed job

"Write a casual message to [NAME] one week after completing their plumbing job. Check in that everything works great, then ask if they know anyone who needs plumbing work. Low-pressure, 2–3 sentences."

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The Contractor's AI Playbook has all 30 prompts including the full plumbing system: emergency response, estimates, reviews, maintenance, and referrals.

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