Solar has a 30–90 day sales cycle. Most deals die not because the customer chose a competitor — but because communication stopped and the decision never got made.
AI keeps you in front of prospects consistently, handles objections professionally, and turns installs into neighborhood referral opportunities.
The Solar Follow-Up Cadence
- Day 1 — Confirm proposal sent (2 sentences)
- Day 7 — Educational follow-up (new useful info)
- Day 21 — Re-engagement with a fresh angle
- Day 45 — Low-pressure final touch
Day 7 Follow-Up
"Write a follow-up to solar prospect [NAME] who received a proposal one week ago. Include one useful new piece of information: [utility rate increase / neighbor installed nearby / tax credit deadline]. Helpful and low-pressure."
Handling Objections
"I'm waiting for prices to drop"
"A solar prospect says they're waiting for prices to drop. Write a response noting that current incentives may not be available in 2–3 years and current utility rates make waiting costly. Data-driven, not fear-based."
"My HOA might not allow it"
"A solar prospect is worried about HOA restrictions. Write a response explaining state solar access laws and how we navigate HOA approvals. Confident and helpful."
Post-Install Neighborhood Referral
"Write a Nextdoor post for [NEIGHBORHOOD] announcing we just installed solar for a neighbor on [STREET]. Offer free solar savings estimates to neighbors. Company: [NAME], phone: [PHONE]. Under 100 words."
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