Solar deals die when communication stops. Most prospects aren't saying no — they're just busy. A systematic, helpful follow-up keeps the decision alive without burning the relationship.
The 90-Day Follow-Up Cadence
Day 1 (Proposal Sent)
"Write a text to [NAME] confirming I just sent their solar proposal to [EMAIL]. Let them know I'm available for a walkthrough call if helpful. 2 sentences."
Day 7
"Write a follow-up to [NAME] who received a solar proposal a week ago. Share one useful piece of new information: [utility rate increase / local installation nearby / tax credit deadline approaching]. Helpful and low-pressure."
Day 30
"Write a re-engagement to solar prospect [NAME]. Mention we recently completed an installation in their neighborhood. Offer a quick call to answer any remaining questions. Brief."
Day 60 (Final)
"Write a final low-pressure follow-up to solar prospect [NAME]. Acknowledge they may have decided to wait. Leave the door open for next year. Very brief."
Proposal Cover Letter
Most solar proposals are 15 pages. The homeowner reads 2. Add a plain-language cover page.
"Write a one-page cover letter for a solar proposal to [NAME]. System size: [X] kW. Monthly bill now: $[AMOUNT]. Monthly bill after solar: $[AMOUNT]. Payback period: [X] years. Tax credit: $[AMOUNT]. Simple language — written for a non-technical homeowner."
Objection: "Waiting for Prices to Drop"
"A solar prospect says they're waiting for prices to drop. Write a response that respectfully explains why current incentives (federal tax credit, net metering) may not be available in 2–3 years, and that utility rates continue rising. Data-driven, not fear-based."
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The Contractor's AI Playbook includes the full solar follow-up system, objection responses, and neighborhood canvassing prompts.
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