Stage 1: New Lead Response (Under 5 Minutes)
First to respond wins. Research shows the first contractor to respond gets 50%+ of all jobs.
"Write a response to [NAME] who just contacted me about [ROOFING NEED — inspection, estimate, storm damage]. Respond quickly, confirm receipt, schedule a site visit. Make them feel like they called the right roofer. Under 100 words."
Stage 2: Estimate With Cover Letter
Send same day. Attach a brief cover letter — it differentiates you from every roofer who just sends a bare PDF.
"Write a warm cover letter for a roofing estimate to [NAME] for $[AMOUNT]. The job: [BRIEF SCOPE]. Thank them, recap what we discussed, set a clear next step. Under 150 words."
Stage 3: 3-Touch Follow-Up
- Day 1: Confirm estimate sent (2 sentences)
- Day 3: Friendly check-in (under 60 words)
- Day 7: Final touch, leave the door open
Stage 4: Objection Handling
"A homeowner said my roofing quote of $[AMOUNT] is too expensive. Write a response that holds the price, explains the value (quality shingles, licensed crew, 25-year warranty), and doesn't apologize for charging what I'm worth. Under 150 words."
Stage 5: Post-Job
- Completion message — same day
- Review request — same day or next morning
- Referral ask — 1 week later
- Neighbor door hanger or Nextdoor post — within 3 days
Get the Full Roofing System — $27
The AI Starter Pack for Roofers: 20 prompts, 3 workflows, and a 30-minute quick-start guide.
Get the Starter Pack — $27