Most roofers either pay for leads (HomeAdvisor, Google Ads) or rely on word of mouth and hope. There's a better way.

These four channels generate consistent roofing leads with no ad spend — and AI makes them fast enough to actually do consistently.

Channel 1: Google Reviews (The Most Important)

When a homeowner searches "roofer near me," they see star ratings first. The roofer with 4.8 stars and 60 reviews gets the click over 4.5 stars and 12 reviews — every time.

Post-Job Review Request
"Write a text to [NAME] whose roof we just replaced. Thank them genuinely, ask for a Google review. Mention what their review means to a small roofing company. Under 100 words."

The math: At 3 jobs/week with consistent asking, you build 78 reviews per year. Most competitors have fewer than 30 total.

Channel 2: Nextdoor (Neighborhood Dominance)

After every roofing job, post on Nextdoor. Neighbors of your customer just watched your crew work. They're primed to consider you when their roof needs attention.

Post-Job Nextdoor Post
"Write a Nextdoor post for [NEIGHBORHOOD] noting we just completed a roof replacement for a neighbor on [STREET NAME]. Offer free inspections to any neighbors who are curious about their own roof. Company: [NAME], Phone: [PHONE]. Under 100 words."

Channel 3: The Referral System

One text, 1 week after every completed job. At 10% conversion: 15+ referred roofing jobs per year at $9,500 average = $142,500 in free revenue.

Referral Ask
"Write a casual message to [NAME] one week after completing their roof. Check everything looks great, then ask if they know any neighbors who've been thinking about their roof. Brief and low-pressure."

Channel 4: Storm Response Campaigns

When a storm hits, roofers who move in the first 24 hours capture the most jobs.

Storm Response Social Post
"Write a social media post for homeowners in [CITY] after last night's [STORM TYPE]. We're offering free roof damage inspections. Limited availability this week. Urgent but not pushy. Under 80 words."

The Monthly Time Investment

Total: under 2 hours/month. AI writes every message. You send them.

Get 20 Roofing Marketing Prompts — $27

The AI Starter Pack for Roofers includes storm response, Nextdoor posts, review requests, referral asks, and 14 more — plus the complete storm playbook workflow.

Get the Starter Pack — $27