Solar has a 30–90 day sales cycle. Most deals don't die because the customer chose a competitor — they die because the contractor stopped following up and the customer moved on with life.

AI makes it possible to stay in front of every prospect, professionally and consistently, through the entire cycle.

The 90-Day Follow-Up Cadence

Day 1 (Proposal Sent)

"Write a message to [NAME] confirming I just sent their solar proposal to [EMAIL]. Let them know I'm available for a walkthrough call if helpful. 2 sentences."

Day 7 (No Response)

"Write a follow-up to [NAME] who received a solar proposal a week ago. Share one new piece of useful information: [CHOOSE — neighbor recently installed, utility rate increase, tax credit timeline]. Helpful, low-pressure."

Day 21

"Write a re-engagement to solar prospect [NAME]. New context: [RELEVANT UPDATE]. Brief, factual, non-pushy."

Day 45 (Final Touch)

"Write a final re-engagement for solar prospect [NAME]. Reference the proposal from [X] weeks ago. Acknowledge they may have moved on. Leave the door open for next year. Very brief."

The Proposal Cover Letter

Most solar proposals are 15 pages of data. The homeowner reads 2 pages. Add a plain-language cover letter that explains the decision in human terms.

"Write a cover letter for a solar proposal to [NAME]. System size: [X] kW. Current monthly bill: $[AMOUNT]. Estimated new bill after solar: $[AMOUNT]. Payback period: [X] years. Tax credit: $[AMOUNT]. Explain this clearly for a non-technical homeowner. Benefit-focused."

Objection: "I'm Waiting for Prices to Drop"

"A solar prospect says they're waiting for prices to drop. Write a response noting that current incentives (federal tax credit, net metering) may not be available in 2–3 years, and current utility rates make waiting costly. Data-driven, not fear-based."

Post-Install Neighborhood Referrals

After installation, the neighborhood is watching. Capitalize on it immediately.

"Write a door hanger flyer for a solar company. We just installed a system for a neighbor in [NEIGHBORHOOD]. Offering free solar savings estimates to neighbors. Company: [NAME], Phone: [PHONE]. Short and compelling."

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