The biggest advantage a small contracting business can have over a larger competitor isn't price or experience. It's responsiveness.

When you're the first to respond, the most professional in communication, and the most consistent with follow-up — you win the job. Every time. AI makes all three possible even when it's just you.

Month 1–3: The Foundation

Set up your 5 core prompts

New lead response, estimate follow-up, review request, complaint response, crew message. Save in notes app. Use every week.

Google Business Profile

Set it up. Post once a week. Respond to every review within 24 hours. This is your most important free marketing channel.

Month 4–6: The System

The 3-touch estimate follow-up

Every estimate gets a Day 1, Day 3, and Day 7 follow-up. Closes 10–15% more jobs from the same leads.

Review machine running

Review request text after every completed job. By Month 6: 20+ reviews. Most small competitors have fewer than 10.

Month 7–12: The Growth Layer

Referral system active

One referral ask text, 1 week after every job. At 10% conversion: 8–15 referred jobs per year. Free revenue.

Past customer campaigns

4x/year seasonal campaigns to your customer list. 3–5% book something each time. Fills slow season gaps.

The 5 Prompts to Start With Today

"Write a response to [NAME] who just contacted me about [SERVICE]. Quick, professional, schedule a site visit. Under 100 words."
"Write a follow-up text to [NAME] who got a $[AMOUNT] estimate 3 days ago. Friendly, brief. Under 60 words."
"Write a review request text to [NAME] whose [SERVICE] we just completed. Warm, genuine, under 100 words."
"Write a complaint response to [NAME] who is upset about [ISSUE]. Acknowledge, apologize, fix. Under 120 words."
"Write a Friday message for my crew. Jobs this week: [LIST]. Next week: [LIST]. Direct and brief."

Start with the $17 Quick Wins Guide

10 prompts, immediate results. The lowest-barrier entry point — less than an hour of your labor rate.

Get AI Quick Wins — $17