Plumbing is a word-of-mouth business. First to respond wins the emergency. Best communicator wins the estimate. Consistent follow-up builds the reputation.
Here are the prompts that make all three happen in under 60 seconds each.
Emergency Response (First to Respond Wins)
"Write a response to [NAME] who just called about a plumbing emergency: [ISSUE]. Confirm we're available, give a realistic arrival window, make them feel like they called the right plumber. Under 80 words."
Estimate Follow-Up
"Write a follow-up text to [NAME] who got a plumbing estimate of $[AMOUNT] 3 days ago. Friendly, not pushy. Mention I have availability this week. Under 60 words."
Review Request
"Write a text to [NAME] whose plumbing job we just completed. Thank them, confirm everything is working, and ask for a Google review. Genuine and brief — under 100 words."
Water Heater Aging Reminder
One of the highest-ROI moves for plumbers: contact past customers whose water heaters are approaching end of life.
"Write a message to [NAME] whose water heater we installed [X] years ago. Let them know the average lifespan is 10–15 years and theirs is approaching that window. Offer a free assessment. Genuinely helpful, not alarmist."
Past Customer Re-Engagement
"Write a re-engagement message to past plumbing customer [NAME]. We last served them [X] months ago. Seasonal angle: [spring inspection / pre-winter pipe check / annual drain treatment]. Helpful and brief."
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