Most contractors send one estimate and wait.

The ones who close the most jobs follow up — consistently, professionally, and without being annoying about it. Research consistently shows: the first contractor to follow up wins 50% or more of all jobs.

The 3-Touch System

Three touches, spaced correctly, for every open estimate.

Touch 1 — Same Day

Send a brief confirmation the same day the estimate goes out. Most contractors send the estimate and go silent — this immediately sets you apart.

"Write a short text to [NAME] confirming I just sent their estimate for [SERVICE]. Let them know I'm available for questions. 2 sentences, warm."

Touch 2 — Day 3

Three days of silence is normal. Don't panic. Send a friendly check-in.

"Write a follow-up text to [NAME] who got a $[AMOUNT] estimate 3 days ago. Friendly, not pushy. Mention I have availability this week. Under 60 words."

Touch 3 — Day 7

The final check-in. Low pressure, leave the door open.

"Write a final follow-up to [NAME] about their estimate. Very brief. Leave the door open. No pressure. Under 40 words."

After day 7: Move to cold. Re-engage in 30–60 days with a seasonal or market-specific message.

The Re-Engagement Prompt (30–60 Days Later)

"Write a re-engagement message to [NAME] who got a quote from me [X] weeks ago but never moved forward. Don't bring up the old quote. Lead with something new: [rate increase / storm season / limited availability]. Keep it casual and brief."

What This Is Worth

A roofer with 10 open estimates per week at $8,000 average:

Get All 30 Prompts — $47

The Contractor's AI Playbook has 30 copy-paste prompts and 5 complete workflows for any trade.

Get the Playbook