The Math: 3 jobs/week × 52 weeks = 156 jobs/year. At 10% referral conversion = 15+ referred jobs. At $8,000 average = $120,000+ in annual referred revenue. Zero ad spend.
The 3 Moments to Ask
1. One Week After Job Completion
"Write a casual message to [NAME] one week after completing their [SERVICE]. Check in that everything still looks great, then ask if they know anyone who might need similar work. Brief and low-pressure."
2. When They Leave a 5-Star Review
"Write a follow-up message to [NAME] who just left us a 5-star Google review. Thank them genuinely, then ask if they know anyone who might need [SERVICE]. Warm and brief."
3. Seasonal Re-Engagement (90 Days Later)
"Write a re-engagement message to past customer [NAME] from [X] months ago. Lead with a seasonal angle: [STORM SEASON / SPRING PREP / MAINTENANCE TIME]. Mention that if they know anyone who needs [SERVICE], you'd appreciate the referral."
The Thank-You (Always Send This)
When a referral converts, send a personal thank-you within 24 hours. This generates the second and third referral.
"Write a thank-you message to [NAME] who referred [REFERRAL NAME] to us. They just booked a [SERVICE] job. Thank [NAME] warmly and mention their referral reward [if applicable]. Genuine and specific."
The Neighborhood Play (For Visible Jobs)
After every exterior job, canvass the neighborhood.
"Write a Nextdoor post announcing we just completed [SERVICE] for a neighbor in [NEIGHBORHOOD]. Offer free estimates to neighbors. Include our name and phone. Under 100 words."
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