You don't need a marketing agency or an ad budget to dominate your local market. You need 30 minutes a week and the right habits.
Here's the routine — with AI prompts for every piece.
The Weekly 30-Minute Routine
Monday (5 minutes)
Respond to any new Google reviews. Post to Google Business Profile if you haven't this week.
Respond to any new Google reviews. Post to Google Business Profile if you haven't this week.
After each job (3 minutes)
Send review request text. Post job completion on Nextdoor or local Facebook group.
Send review request text. Post job completion on Nextdoor or local Facebook group.
Friday (10 minutes)
Follow up on open estimates. Send referral asks for jobs completed last week. Brief crew for next week.
Follow up on open estimates. Send referral asks for jobs completed last week. Brief crew for next week.
The 4 AI Prompts You Need
Google Business Profile Post (Weekly)
"Write a Google Business post for my [TRADE] company in [CITY]. This week: [SEASONAL TIP or RECENT JOB TYPE]. Under 150 words. Include a call to action."
Nextdoor Post After a Job
"Write a Nextdoor post for [NEIGHBORHOOD] noting we just completed [SERVICE] for a neighbor on [STREET]. Offer free estimates to anyone interested. Company: [NAME], Phone: [PHONE]. Under 100 words."
Review Request Text
"Write a text to [NAME] whose [SERVICE] we just completed asking for a Google review. Warm, genuine, brief. Under 100 words."
Review Response (5-Star)
"Write a genuine response to this 5-star Google review: '[PASTE REVIEW]'. Thank by name, reference something specific, invite referrals. Human, not a template."
What 12 Months of This Builds
3 months: 20+ reviews, active GBP profile, starting to appear in local searches
6 months: 40+ reviews, recognizable name in your area, improving local search position
12 months: 70+ reviews, top 3 in local search, neighbors who know your name
Get All the Prompts + GBP Strategy — $47
The Contractor's AI Playbook has 8 marketing prompts including the full GBP and Nextdoor system.
Get the Playbook — $47